Enhancing CRM Accuracy & Lead Conversion Through Real-Time Data Enrichment

Written By Veronica Skinner
 

A fast-growing B2B SaaS company with a cross-functional RevOps team was struggling with a CRM weighed down by incomplete, inconsistent, and duplicate data. Over 40% of records were missing key fields or riddled with formatting issues, making it nearly impossible for sales and marketing teams to operate efficiently or for leadership to rely on the data for strategic decisions.

By implementing DataPeak’s real-time data enrichment platform, the company:

  • Boosted lead conversion rates by 34%

  • Increased CRM data accuracy from 60% to 95%

  • Lead Qualification Time reduced by 25%

 
Enhancing CRM Accuracy & Lead Conversion Through Real-Time Data Enrichment

Read the full story of how they did it and see what DataPeak could do for your team.

This change didn’t just fix messy, unreliable records. It transformed the CRM into a trusted, high-performance growth engine. With clean, accurate data available in real time, teams across the business gained sharper targeting, faster decision-making, and more time to focus on work that actually moves the needle.

Disclaimer: Results described in this case study are specific to the featured client’s experience. Actual outcomes may vary based on your business context and implementation.

Veronica Skinner
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